Week 2- Branding and impressions

 Impressions are a key component in the world of advertising. Some may say that it is even the most important factor due to the nature of grabbing consumers' attention. Often the best way to grab a consumers attention is to use an element in the ad that relates to them personally or emotionally. For example, Many rescue animal shelters will have advertisements that are very emotional and sad. This is to make the consumer sad for the animal thus making them want to adopt them and give them a good life.

Ads are designed to get as many people seeing the product or website as possible. A good ad will get a lot of people to see the product and see what it is about. However, just because those people see it does not result in consumers buying the product. An ad could get hundreds of consumers to view the product but only one could end up buying the item. That being said, The more consumers that see the product will likely increase the sales of the product to a certain degree.