Week 3-Ad spending trends

 Due to a seemingly inevitable recession, many different companies are adjusting their budgets for ads. Many people might think that this would slow down advertising growth but that doesn't seem to be the case in certain instances. For example, google's search ads may not be effected very much because their results are more based on how many clicks they get. However, Twitter relies brand advertising for most of its ad revenue which would make it more vulnerable to the recession.


Small and medium sized businesses also might not be cutting their spending unlike big businesses. Many small and medium sized businesses are big on online advertisement. This really helped them stay a float during  the pandemic. However, since then, the growth of their online advertisement has slowed down because people are able to leave their homes.

https://www.wsj.com/articles/three-things-marketers-should-know-about-ad-spending-trends-11657274400?mod=mhp

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