Week 3- Text ads

 Text ads are a very simple but very effective way of getting clicks on products. They simply just made of words but those words have to be informative, engaging, and relevant. They are made up of three main parts: Headline, description, URL. People are most likely to be intrigued by the Headline which is why it is the most important. You can ad up to three headlines with 30 characters in each and two descriptions with 90 characters each.


When creating text ads, it is very effective to have three to five ads per ad group, use a minimum of three ad extensions, and optimize ad rotation. These factors will help your ad get more clicks and be seen more often. Having a few different headlines and descriptions also help get seen because they ad more variation to your ad. The above photo shows how first ad had different headlines and descriptions that fit the not only the search term but several other search terms that may be used. This will greatly improve ad success.

Google text ads

Comments

Post a Comment

Popular posts from this blog

Week 7- Linkedin

Image
 Linkedin is one of the most famous and most effective networking platforms. You are able to connect with people and organizations to help you either get a new job or grow your network for the future. i like Linkedin because it gives off a very professional and business feel. Having a very detailed and appealing profile is the key to getting looked at by organizations. A feature that is very good on Linkedin is the skills section. In this section, you can add skills that you have in your career in order to help you get more connections and job opportunities. You can edit them at any time so you can continually add new skills you have. It is also at the top of your profile where many people can see it on your Linkedin.
Read more

Week- 6 Digital Dark ages

Image
 The world has become an extremely advanced place. The term "Dark Ages" has gone from meaning the struggle to advance as a society to now meaning quite the opposite. The "Digital Dark Ages" refers to technology advancing too much which creates the risk of losing data. If you have important data on platforms such as Facebook or Instagram, the crashing of those platforms would mean the loss of your data as well. This has caused a new type of career: Data Archaeologist. Their job would be to preserve data sort of like librarians do with books. However, the best way to achieve this seems to be utilizing both Humans and AI to aid in preservation. This would be revolutionary because it would make it easier save and secure your personal data in a cloud system online.
Read more

Week 6- Google Ads Auction

Image
 Google ads uses an auction system to rank ads that show up when people use the search engine. The top ranked ads are displayed first. This is determined by a ranking system called Ad Rank. Quality ads typically have three factors; An expected clickthrough rate, An Ad landing page experience, and Ad relevance.  The better quality of the Ad, the lower it costs and more success it has. Better Ads means more people are likely to click on them. Understanding this system will immensely help improve clicks. I believe trying to create a few good quality ads would be better than creating many ad that may be low quality.
Read more