Week 4- Automated bidding

 A great feature that has increased effectiveness and organization of google ads is automated bidding. Automated bidding is where google ads will automatically set your bids based on your performance goals. Smart bidding is a feature of automated bidding that uses machine learning to optimize for things like conversions and conversion value. This is very beneficial because machine learning maximizes the efficiency of your bids.


Smart bidding sets precise bids for every auction which helps create a higher conversion volume and value at an efficient cost. Machine learning algorithmically sets bids for each auction which helps save a lot of time. Smart bidding also has auction time bidding which helps tailor bids to your context using relevant signals. Smart bidding also uses a depth of signals and cross analysis to help the bidding process.  

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