Week 5-Performance Planner

 This week we learned about the performance planner in google ads. The performance planner helps you organize your ad campaigns and set optimal bids. This will help you maximize the Return on investment potential. The best practice is to use the performance planner on a monthly basis. It uses machine learning to help forecast the possibilities of ad campaigns.



The performance planner drives more conversions with different spend scenarios. Using it monthly helps you deal with competitors, and fluctuating auctions. Creating separate plans for each objective helps you achieve incremental conversions. In order to drive conversions, set bids and budgets using the non-last click conversions tool. Lastly, regularly check your plan to make sure the run date and forecast align with one another. 

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