Week 6- Google Ads Auction

 Google ads uses an auction system to rank ads that show up when people use the search engine. The top ranked ads are displayed first. This is determined by a ranking system called Ad Rank. Quality ads typically have three factors; An expected clickthrough rate, An Ad landing page experience, and Ad relevance. 


The better quality of the Ad, the lower it costs and more success it has. Better Ads means more people are likely to click on them. Understanding this system will immensely help improve clicks. I believe trying to create a few good quality ads would be better than creating many ad that may be low quality.

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